# Performance Marketer Digital

> Melbourne performance marketing agency for Australian businesses. Google Ads, Facebook and Instagram ads, SEO and conversion tracking, reported on the leads and revenue the bank agrees with. Clients across 23 industries, from trades and health clinics to law, finance, real estate, hospitality and education. Month to month, no lock-in contracts. Founded and run by Hatim Abbas.

- Legal name: PERFORMANCE MARKETER DIGITAL PTY LTD, ABN 68 681 555 153
- Based in: Melbourne, Victoria, Australia
- Phone: +61 424 482 653
- Pricing: management starts from $2,000 a month, plus ad spend
- Track record: $20M+ ad spend managed across 300+ campaigns in 23 industries, 90+ five-star Google reviews
- Experience: 8+ years running Google Ads and Facebook and Instagram ads
- How we work: senior team only, clients deal directly with Hatim, full access to every account and campaign from day one

## For AI tools

- [Markdown copy of every key page](https://performancemarketer.com.au/md/index.md): one clean Markdown file per page, each starting with a link to its original page
- [Full text in one file](https://performancemarketer.com.au/llms-full.txt): the company, service and case study pages plus the main guides

## Services

- [Google Ads management](https://performancemarketer.com.au/services/paid-search/): campaigns measured on booked jobs and revenue, not clicks
- [Facebook and Instagram ads](https://performancemarketer.com.au/services/paid-social/): Meta campaigns for leads and sales, plus TikTok, Pinterest and LinkedIn where they fit, measured on revenue
- [SEO and AI search](https://performancemarketer.com.au/services/search-engine-optimisation/): technical, local and content SEO, including visibility in AI answers
- [Conversion tracking and analytics](https://performancemarketer.com.au/services/analytics/): GA4, Google Tag Manager, server-side tracking and enhanced conversions
- [Conversion rate optimisation](https://performancemarketer.com.au/services/conversion-rate-optimisation/): landing pages and forms that turn more of the traffic you already pay for into enquiries
- [Digital marketing audit](https://performancemarketer.com.au/services/digital-marketing-audit/): a review of your ads, conversion tracking and marketing that shows what is broken and what to fix first

## Case studies

- [All case studies](https://performancemarketer.com.au/case-studies/)
- [Master Plumber Services: cost per lead from $920 to $152 in two months](https://performancemarketer.com.au/master-plumber-services-google-ads-case-study/)
- [Melbourne Drains & Plumbing: 100+ leads a month from Google search since April 2026](https://performancemarketer.com.au/melbourne-drains-plumbing-google-ads-case-study/)
- [Uplumb Plumbing & Drainage: a new Brisbane plumber, 63 leads in its first month](https://performancemarketer.com.au/uplumb-brisbane-google-ads-case-study/)
- [Cranbourne West Dental: 62 patient enquiries at about $30 each in under three weeks](https://performancemarketer.com.au/cranbourne-west-dental-google-ads-case-study/)
- [Highland Craft Renovations: a small jobs campaign, 14 enquiries at $63 each](https://performancemarketer.com.au/highland-craft-renovations-google-ads-case-study/)
- [Dawson Electric: Google Ads conversion rate from 5% to 25% on the same spend](https://performancemarketer.com.au/how-we-5xd-dawson-electrics-google-ads-conversion-rate/)
- [S&J Plumbing: 16x return on Google Ads](https://performancemarketer.com.au/google-ads-sj-plumbing-case-study/)
- [Stay Connected Plumbing: 5x revenue in 60 days on the same ad spend](https://performancemarketer.com.au/stay-connected-plumbing-marketing/)
- [SEQ Blocked Drains: from $500 a day of ad waste to $80k monthly revenue](https://performancemarketer.com.au/seq-blocked-drains/)
- [Melbourne Concrete Cutters: from no digital presence to a 21x return](https://performancemarketer.com.au/how-melbourne-concrete-cutters-scaled-with-google-ads/)
- [Watts Needed Electrical: from solo operator to a team of five in under a year](https://performancemarketer.com.au/watts-needed-electrical/)
- [Vic Flooring Group: 20x return on Google Ads](https://performancemarketer.com.au/google-ads-flooring-case-study/)
- [SMS53 Locksmiths: from no website to 116 leads in 60 days](https://performancemarketer.com.au/how-sms53-locksmiths-grew-from-zero-to-116-leads-in-60-days/)
- [Infinite Wealth: 100+ leads from Google Ads for a financial services firm](https://performancemarketer.com.au/google-ads-financial-services-case-study/)
- [Pathway Properties, buyer’s agent: 6x organic traffic in 3 months](https://performancemarketer.com.au/buyers-agent-seo-case-study/)
- [Success Tutoring: local SEO for a growing franchise, 929% organic traffic growth](https://performancemarketer.com.au/success-tutoring/)
- [Kazan Dining: organic traffic doubled in 30 days](https://performancemarketer.com.au/how-we-doubled-organic-traffic-for-kazan-dining/)
- [Hillcrest Family Lawyers: from 4 leads a month to 4+ a day, and revenue from $35K a year to $200K+ a year, with SEO over three years](https://performancemarketer.com.au/hillcrest-family-lawyers-seo-case-study-1573-traffic-growth/)
- [PetCloud: a 30-minute audit exposed 8 months of agency neglect](https://performancemarketer.com.au/pet-cloud-broken-tracking/)

## Guides

- [How much do Facebook ads cost in Australia? (2026)](https://performancemarketer.com.au/facebook-ads-cost-in-australia-2026/)
- [Google Ads vs Facebook ads: which should a local business start with?](https://performancemarketer.com.au/google-ads-vs-facebook-ads/)
- [Google Ads for plumbers (2026): what it costs and what works](https://performancemarketer.com.au/google-ads-for-plumbers/)
- [Google Ads for dentists in Australia (2026)](https://performancemarketer.com.au/google-ads-for-dentists-australia/)
- [Google Ads for law firms (2026): what works in Australia, and when SEO wins](https://performancemarketer.com.au/google-ads-for-law-firms/)
- [Marketing for tradies (2026): where the jobs come from](https://performancemarketer.com.au/marketing-for-tradies/)
- [Marketing for builders and renovators: how to get leads without buying them](https://performancemarketer.com.au/marketing-for-builders-and-renovators/)
- [How to audit your own Google Ads account: a 12 point checklist](https://performancemarketer.com.au/how-to-audit-your-google-ads-account/)
- [What does a Google Ads agency actually do each month?](https://performancemarketer.com.au/what-does-a-google-ads-agency-do/)
- [What is a good website conversion rate? Real numbers from service businesses](https://performancemarketer.com.au/good-website-conversion-rate/)
- [What is llms.txt? What we added to our own site, and what it will not do](https://performancemarketer.com.au/what-is-llms-txt/)
- [Cost per lead vs cost per booked job: the number your bank agrees with](https://performancemarketer.com.au/cost-per-lead-vs-cost-per-booked-job/)
- [How much do Google Ads cost in Australia? (2026)](https://performancemarketer.com.au/google-ads-cost-in-australia-2026/)
- [How much does SEO cost in Australia? (2026)](https://performancemarketer.com.au/seo-cost-in-australia-2026/)
- [SEO vs Google Ads for Australian businesses](https://performancemarketer.com.au/seo-vs-google-ads-for-australian-businesses-2026/)
- [Why your Google Ads cost per lead keeps climbing](https://performancemarketer.com.au/why-your-google-ads-cpl-keeps-climbing-and-how-to-fix-it/)
- [YouTube Ads in Australia: a practical guide](https://performancemarketer.com.au/youtube-ads-australia-guide/)
- [Meta Ads in 2026 for Australian businesses](https://performancemarketer.com.au/meta-ads-2026-for-australian-businesses/)
- [Instagram, TikTok or Pinterest: which platform suits your business](https://performancemarketer.com.au/instagram-tiktok-or-pinterest-which-platform-is-best-for-your-business/)
- [Why your Google Search Console data never adds up](https://performancemarketer.com.au/why-your-google-search-console-data-never-seems-to-add-up/)

## Free tools

- [SEO return on investment calculator](https://performancemarketer.com.au/seo-return-on-investment-calculator/)
- [Google Ads setup tool](https://performancemarketer.com.au/google-ai-campaign-builder/)
- [Schema markup generator](https://performancemarketer.com.au/schema-markup-generator/)

## About

- [Hatim Abbas, founder](https://performancemarketer.com.au/about/)
- [Client reviews](https://performancemarketer.com.au/reviews/)
- [Contact and booking a call](https://performancemarketer.com.au/contact/)