# Google Ads, Facebook Ads, SEO and tracking for Australian businesses > Melbourne performance marketing agency. Google Ads, Facebook and Instagram ads, SEO and conversion tracking, reported on leads and revenue. Month to month. - Original page: https://performancemarketer.com.au/ - Last updated: 7 November 2026 - This is the last agency website you'll ever have to visit. Google and Facebook will always tell you your ads are working. We’d rather check with your bank. We’re a small Melbourne team running ads and SEO for businesses right across Australia, and you’ll deal with me, Hatim, the whole way through. Month to month. No lock-in. You stay because it’s working. - $20M+ in Google and Facebook ad spend managed across 300+ campaigns in 23 industries. - 90+ five-star Google reviews. - Senior team only. You work with the people doing the work. Get In Touch [90+ five-star reviews](https://www.google.com/search?sca_esv=f5ecc2377e9d3f6e&sxsrf=AHTn8zrHW2V9Y7MdNMBAu5nao2MchzIEew%3A1747965805703&q=Performance%20Marketer&stick=H4sIAAAAAAAAAONgU1I1qDBLTDEzNUy2TDFNTko0SLW0MqhINUlJNkwySU2yMDW2NDWwXMQqEpBalJZflJuYl5yq4JtYlJ1akloEABH7CVhAAAAA&mat=CfGxSKnnHZNa&ved=2ahUKEwjEx7aHwLiNAxWpzTgGHTjKIgEQrMcEegQIVRAC#mpd=~6526593165804745201/customers/reviews&lrd=0x6ad651c9d5cba0e9:0xe4dc1b4eb8539509,1,,,,) - 90+ five-star Google reviews ## We're Your Agency, Growth Partner & Therapist. AI tools can give you ideas. They can’t log into your accounts, fix your tracking and answer for the results. We come from real business backgrounds, we feel the same cost of living squeeze you do, and we bring what has worked across 23 industries. Hear it from our clients: “We’ve been working with Hatim for over 2 years now. Back from when Success Tutoring was just one centre to now becoming one of Australia’s fastest growing frachises! His expertise across all areas of marketing are beyond compare. If you’re looking to really grow your business, there’s no one more reliable than Hatim.” ###### Michael Black Owner and Founder “In all my years working with other digital marketing agencies, Hatim stands out for his exceptional Website/SEO knowledge. He is transparent and generous with his recommendations, and always responds on time. In the first month alone, we saw a 92% INCREASE in our traffic from Google searches! Highly, highly recommend!” ###### Ryan Lee Marketing Manager “Over the years I’ve been with every agency you see on social media, I’ve had the same poor results, same excuses nothing changed. I’ve used Hatim for the last 9 months and my phone has never stopped. Couldn’t be more happier, business has grown, continuous workload week in week out. Don’t waste your money on agencies and give Hatim a call. ” ###### Sam Owner and Founder “Hatim is a superstar. He goes over and above the call of duty to service my website. I’ve got so many valuable leads and so much confidence in marketing now. 🙌” ###### Tamara Al Hashimi CEO @ Hillcrest Family Lawyers “I’ve been working with Hatim to manage and improve my Google Ads, and I’m really happy with how things are going. He set up my campaigns properly, organised everything clearly, and is always checking in to make sure they’re performing well. What I really value is that he’s not just running the ads but he’s actually teaching me along the way. He explains what each change means, how to read the data, and how to improve results over time. I’ve learned so much already about Google Ads and how it all works, which has been a big help for my business.” ###### Ashley H Owner and Founder “It’s been a breath of fresh air working with Hatim at Performance Marketer. He’s taken over our campaign from the last guy and immediately put in the effort to set everything up properly. Within weeks, I’ve already seen better conversion rates and lower CPC — exactly what we needed. Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results. The difference in professionalism and attention to detail is night and day. Highly recommend.” ###### James McNee Owner and Founder “We’ve been working with Hatim from Performance Marketer Digital for our landing page setup and Google Ads management, and I couldn’t recommend him highly enough. He’s extremely knowledgeable, responsive, and genuinely great at what he does. Hatim took the time to understand our business and target audience, then built a clean, high-converting landing page that performs exceptionally well. Our ad campaigns have also seen a big improvement since he’s taken over – more leads, better targeting, and efficient ad spend. If you’re looking for someone who’s professional, transparent, and results-driven, Hatim is definitely the right person for the job.” ###### Mustafa Demirtas Owner and Founder “Our Ads Manager was just sitting with our last agency doing nothing. THANK YOU Hatim. Getting rid of the Agency in the coming week.” ###### Deb Weber Founder @Petcloud “The fraser’s team are where they are because of the foundations and strategy that Hatim has led. He truly aligned with the business, understanding our seasonality, products and operations and coming up with a marketing strategy that worked for everyone. His understanding of growth opportunities beyond just digital marketing has helped grown the business beyond what we could imagine.” ###### Arshad Zacky Chief Marketing Officer - Real Results. Real Businesses. ## Our Case Studies/Results - [Case Study](https://performancemarketer.com.au/case-studies/) ### [Cranbourne West Dental Case Study: 62 Patient Enquiries in Under Three Weeks](https://performancemarketer.com.au/cranbourne-west-dental-google-ads-case-study/) [Read More](https://performancemarketer.com.au/cranbourne-west-dental-google-ads-case-study/) ### [Highland Craft Renovations Case Study: Why a Canberra Renovator Runs a Small Jobs Campaign](https://performancemarketer.com.au/highland-craft-renovations-google-ads-case-study/) [Read More](https://performancemarketer.com.au/highland-craft-renovations-google-ads-case-study/) ### [Melbourne Drains & Plumbing Case Study: 100+ Leads a Month From Search Since April](https://performancemarketer.com.au/melbourne-drains-plumbing-google-ads-case-study/) [Read More](https://performancemarketer.com.au/melbourne-drains-plumbing-google-ads-case-study/) ### [Uplumb Case Study: A Brand New Brisbane Plumber, 63 Leads in Its First Month](https://performancemarketer.com.au/uplumb-brisbane-google-ads-case-study/) [Read More](https://performancemarketer.com.au/uplumb-brisbane-google-ads-case-study/) ### [Master Plumber Services Case Study: Cost Per Lead From $920 to $152 in Two Months](https://performancemarketer.com.au/master-plumber-services-google-ads-case-study/) [Read More](https://performancemarketer.com.au/master-plumber-services-google-ads-case-study/) ### [How Vic Flooring Group Got a 20x Return on Google Ads](https://performancemarketer.com.au/google-ads-flooring-case-study/) [Read More](https://performancemarketer.com.au/google-ads-flooring-case-study/) - What We Do Best ## Marketing That Aligns with Your Business Goals We don’t do everything. We master what actually drives revenue. Google Ads that convert. Meta campaigns that scale. SEO that dominates. Analytics that prove every dollar of ROI. ### Google & Search Ads ### Facebook & Social Ads ### Analytics & Tracking ### SEO & AEO ## Google Ads We’ve managed over $20M in ad spend. Most agencies waste your money on broad match keywords and prayer. We build campaigns that convert at scale. **Our track record:** - Client retention: Years, not months - 300+ campaigns across 23 industries We know which campaign types actually work for your business model and which ones just burn cash. Forensic tracking. Predictable CPAs. Proven frameworks, not experiments on your budget. Ready to see what happens when Google Ads is done right? [Learn More](https://performancemarketer.com.au/services/paid-search/) ## Facebook, Instagram, Pinterest & TikTok Ads Forget everything you’ve heard about “building communities” and “engagement.” We use social ads for one thing – driving profitable conversions at scale. **Our social media reality:** - Creative testing that actually moves the needle We’ve cracked the iOS14 attribution puzzle while others still make excuses. We know exactly which creative formats convert, which audiences actually buy, and how to scale without tanking your CPAs. The platforms change their algorithms monthly. We adapt daily. Facebook, Instagram, TikTok, Pinterest – we’ve mastered them all, but we only recommend what actually works for your business model. [Learn More](https://performancemarketer.com.au/services/paid-social/) ## GA4 & Google Tag Manager Most agencies can’t prove their results. They hide behind “view-through conversions” and take credit for your organic growth. We’re different. We track every click, conversion, and dollar forensically. True ROAS, not vanity metrics. Cross-channel attribution that holds up in boardrooms and actually makes sense. We’ve exposed more fake agency results than we can count – duplicate conversions, broken tracking, misattributed organic traffic. We find it all and fix it all. GA4, GTM, server-side tracking, enhanced conversions – we implement the setup your current agency should have built from day one. No more guessing what’s working. No more agencies claiming credit for sales they didn’t drive. The truth is in the data. Ready to see it? [Learn More](https://performancemarketer.com.au/services/analytics/) ## Search Engine Optimisation SEO isn’t sexy. It’s not instant. But it’s the only channel that compounds while you sleep. We don’t do SEO theatre with monthly reports and meaningless ranking updates. We do revenue focused SEO that actually moves the needle. Technical fixes that unlock hidden traffic. Content that ranks and converts. Links that Google actually respects. The best part? While your competitors fight over expensive ad clicks, you’re capturing the same traffic for free. We’ve taken clients from page 5 to position 1 for their money keywords. Some now rely entirely on organic traffic. Plus, we’re already optimising for AI search (AEO) because ChatGPT and Perplexity are sending traffic today, not tomorrow. Ready to own your market organically? [Learn More](https://performancemarketer.com.au/services/search-engine-optimisation/) - The OG Performance Marketer ## A Little About Hatim I run Performance Marketer, and I am also the person that will be on call, whatsapp, email and sms. Coming from a strong marketing background, working in-house marketing jobs, at agencies, having taught digital marketing at Monash University, working with prominent marketing coaches like Brandon from WhereU and working on major brands like JB, Simonds Homes and Jim’s Mowing. I know very well, what converts, makes the customer tick, and how to make everyday businesses level the playing field with the bigger players through paid ads, SEO, websites & more. ### We deliver transparency You'll know exactly what we're doing, why we're doing it, and what it's costing you. No black box strategies or mysterious fees. ### We tell the truth If something won't work, we'll tell you upfront. If your tracking is broken, we'll prove it. If an agency is lying to you, we'll expose it. ### We obsess over results KPIs aren't just numbers to us. They're proof that what we do works. Your growth is our reputation. ### We prove everything Every claim backed by data. Every result tracked forensically. Every dollar accounted for. We don't ask for trust - we earn it with evidence. - The Only Guarantee That Matters ## We Create Problems You'll Love Having Stop worrying about where your next lead will come from. Start worrying about hiring fast enough to handle the demand. That’s the shift we create. Your sales team complaining they can’t keep up. Your fulfillment team begging for reinforcements. Your accountant asking what happened to revenue this quarter. These are problems worth having. And we’ve created them for 100+ businesses. #### Recent Client Results ## 320% Conversions increase in 60 days [Contact Us](https://performancemarketer.com.au/contact/) ## 84% More organic traffic in 90 days ## 929% SEO traffic increase ## 74% More jobs booked in 24 days ## 92% Increase in SEO traffic ## How We Work Together ### Direct Access to Me No account managers or juniors. I handle your strategy personally. ### See Everything Live Full access to all accounts, campaigns, and data from day one. ### Real Optimisations We test, analyze, and improve every single week. ### Revenue, Not Vanity We track what hits your bank account, not meaningless metrics. ### Fix Before Scale We repair broken tracking and attribution before spending more. ### Built to Scale Custom & specialist strategies that scaled 100+ Australian businesses. ### Truth Over Comfort If something’s not working, you’ll know immediately. ### Month to Month No contracts. You stay because we deliver results. ## Let’s Talk About Your Business [Get In Touch](https://performancemarketer.com.au/contact/) ## What People Say About Us ##### Ashley H I’ve been working with Hatim to manage and improve my Google Ads, and I’m really happy with how things are going. He set up my campaigns properly, organised everything clearly, and is always checking in to make sure they’re performing well. What I really value is that he’s not just running the ads but he’s actually teaching me along the way. He explains what each change means, how to read the data, and how to improve results over time. I’ve learned so much already about Google Ads and how it all works, which has been a big help for my business. Since working with him, I’ve noticed better leads coming through and more consistent enquiries. He’s reliable, easy to talk to, and genuinely wants to see my business grow. I’d highly recommend him to anyone looking for help with Google Ads or online marketing. Thank you so much for all your hard Hatim, I really appreciate it! ##### Kurtis McDonald We had our Google Ads account set up incorrectly by a previous agency, and Hatim was a game changer in getting everything back on track. He took the time to go through our account thoroughly, fixing the issues and setting us up the right way from the start. As a start-up, he’s been able to get us off the ground really well, and we’re already seeing numbers that are consistent with our other, more established brands. The expertise and detail he brought to the table has given us real confidence and a clear edge over our competitors. Highly recommend Hatim if you’re looking for genuine skill and support with PPC. ##### Ayman Mahfouz I cannot say enough positive things about Performance Marketer and its exceptional owner, Hatim. Having worked with multiple agencies in the past, I can confidently say that Hatim is the only one who has delivered real results for my business. From the very beginning, Hatim demonstrated an unparalleled level of expertise in both Google Ads and website design. His attention to detail and tailored approach ensured that my specific needs were met, and he took the time to educate me on the strategies he implemented. The results speak for themselves, not only have I seen a significant increase in traffic to my website, but my conversion rates have also soared. What truly sets Hatim apart is his commitment to client success and genuine passion for what he does. He is always available to answer questions and provides valuable insights to help improve my marketing strategies. If you’re looking for someone who truly knows how to leverage Google Ads and create stunning website designs, look no further than Performance Marketer. Hatim is, without a doubt, the best in the field! Highly recommended! 🌟 ##### Mustafa MUSHTAQ Hatim is a delight to work with. He’s made my journey incredibly smooth, and just 40 days in, my business has already seen a massive boost. I can’t recommend him enough! ##### Tarun Sharma We’ve been working with Hatim from Performance Marketer for our Meta ads and social media management at Homez Buyers Advocacy, and the results speak for themselves. Hatim is proactive, sharp, and genuinely understands how to drive engagement and leads in a competitive market. His strategic approach to campaigns, attention to detail, and ability to adapt quickly have made a real difference to our online presence. Highly recommend him to any business looking to scale their digital marketing the smart way. ##### Aliasghar Shabbir Zariwala Hatim was quite professional with work. He understood our project scope well and to my surprise he over delivered what we asked for. I definitely recommend him for marketing work. Will collaborate again soon for christmas. ##### Munira Nasir Performance Marketer has been a game-changer for our business. Their team brings a rare mix of strategic thinking, technical expertise, and deep performance marketing know-how. From the very beginning, they took the time to understand our goals and challenges, and built a tailored plan across SEO, Google Ads, and Meta Ads that delivered real, measurable results. What sets them apart is their clear communication, data-led decision-making, and genuine care for our success. They’re not just another agency—they’re a true partner. We saw increased traffic, improved conversion rates, and a noticeable lift in ROI within weeks. Highly recommend Performance Marketer to any business looking to scale with confidence and clarity. ##### Naqiyah Shams The BEST digital marketing agency, hands down! Performance Marketer has been an absolute game-changer for my business. I’ve never come across an agency this dedicated, honest, and result-driven. Hatim, the owner, goes above and beyond—working Sundays, offering discounts, and treating your business like his own. If you want real results with zero stress, this is the ONLY agency you should be working with! ##### James McNee It’s been a breath of fresh air working with Hatim at Performance Marketer. He’s taken over our campaign from the last guy and immediately put in the effort to set everything up properly. Within weeks, I’ve already seen better conversion rates and lower CPC — exactly what we needed. Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results. The difference in professionalism and attention to detail is night and day. Highly recommend. ##### Shareef Evans Hatim is one of the sharpest individuals I’ve ever had the pleasure of working with! If you choose to work with him and performance marketing, you’re in the best hands possible! ##### Stacey Nitchov Hatim is incredibly knowledgeable and truly passionate about his work. He lives and breathes marketing, and what stood out to me most was the integrity he brings to every part of his service. He was also extremely generous with his advice—freely sharing valuable SEO tips and strategies that many companies would typically charge for. I really appreciated his openness and the genuine way he supports his clients. ##### Mazzad Kabir We’re a bespoke Melbourne based web agency delivering world-class brand and enterprise grade websites. We had the pleasure working with Hatim and getting his consultations on numerous occasions. He’s one of the best performance marketer out there who we can trust. Hatim is someone with deep expertise across the performance marketing suite. He has experience in a wide variety of industries making him our go-to advisor for performance marketing, SEO and campaign delivery. Highly recommend him. ##### Aliomer Balci Referred Hatim from Performance Marketer to three different clients, and they couldn’t be happier. It’s a pleasure working with someone who can align creativity with strategy. The results speak for themselves! ##### Deb Webber Hatim briefly audited our Google Ads account and quickly identified critical tracking issues that our current agency did not detect or act on, costing us hundreds of dollars every week. Our Ads Manager was just sitting on his hands doing nothing. THANK YOU Hatim. Getting rid of the Agency in the coming week. So grateful for your help. ##### Fibonacci Capital They took the time to understand our business in strategy sessions and never rushed solutions. At first it felt slow, but I learnt SEO is a long game – and their approach put us in the spotlight. ##### Anas Ajaz We have been working with Hatim and the Performance Marketer crew for a while now on our Himalayan salt business and honestly it has been a massive help. Our rankings have gone up, but more importantly we actually understand what is working and why. What I like most is he is not just running ads in the background – he explains things, gives us proper advice, and makes sure we are not wasting money. Feels more like having a consultant in the business than just an agency. Even the extra consultancy he throws in, he does not charge for it, and that kind of support is pretty rare these days. Very switched on in his domain, straight to the point, and does not try to sugarcoat stuff. We still lean on him regularly and it has been worth every cent. Highly recommend if you want someone who actually knows their craft and cares about the outcome. ##### Ariel Kredi Very helpful and insightful information from Hatim, truely is an expert in his field. Definitely recommended. Knows exactly what he is talking about when it comes to SEO and shares regular tips on how to improve the entire marketing aspect of a business. ##### Arshad Zacky We’ve used Performance Marketer across an array of services! SEO, ads and the like and they have been fantastic across it all. Highly recommend using them to scale your business! ##### Rukaiya Talwari Very professional and easy to work with. understood my requirements quickly, delivered high-quality work on time, and went above and beyond to help my project succeed. highly recommend for anyone looking for reliable digital marketing support. ##### Dimitri Bergan Hatim is a very professional digital marketer and can help you with any problem or challenge on the way to sell your products or services and can solve any issues . Keep up the good work ! ##### Kaan Doluner Hatim is a pleasure to deal with. He is clearly competent and there for the best interests of his clients. He provides practical solutions that have major impact for his clients. He’s genuinely there for his clients and dedicated to them. Definitely recommend!! ##### Huzaifa Kapasi Hatim’s dedication and expertise made a huge difference. With his help, I experienced remarkable improvements in less than a month. ##### Moiz Ali Mr. Hatim is a very professional Marketer who is a straight shooter and offers personalized services so that you feel not just like a client, but a partner in this process. ##### Cass Whitaker Hatim is a champion. He’s so approachable and easy to work with, and truly respects everyone’s time and business. He’s also a great teacher and doesn’t treat his SEO knowledge like a “black box”. Instead he’s transparent, accountable and full of drive to see his clients and business partners succeed. ## Hear it From them ## Why Clients Choose Me Over Other Agencies #### For Service & Ecommerce businesses ##### Performance Marketer (Us) ##### Big Agencies ##### Freelancers ##### Strategic Expertise ##### 8+ years, 300+ campaigns personally managed ##### Junior team learning on your budget ##### Limited experience, usually one channel ##### Direct Access ##### You get me, always ##### Account manager, never the experts ##### Yes, when they're available ##### Proven ROI ##### Every conversion tracked forensically ##### Hide behind vanity metrics ##### Can't prove attribution ##### Pricing Transparency ##### Fixed fees, you see everything ##### Hidden markups, mysterious costs ##### Cheap until they increase rates ##### Speed to Impact ##### Improvements within 30 days ##### 3-6 month "strategy phase" ##### Inconsistent availability - Get In Touch ## Let’s Talk About Your Business Let’s catch up so we can learn more about your brand and requirements. Spots fill up quickly, so book a call to make sure we can connect and start driving results for your business. - Insights & Updates ## The Latest from Our Blog When we’re not driving growth for clients, we’re creating something new or sharing insights from our work. Dive in for tips, strategies, and fresh ideas from our daily lives as Aussie-based Performance Marketers. ### [Cost Per Lead vs Cost Per Booked Job: The Number Your Bank Agrees With](https://performancemarketer.com.au/cost-per-lead-vs-cost-per-booked-job/) - [Blog](https://performancemarketer.com.au/blog/) Cost per lead tells you what an enquiry cost. Cost per booked job tells [Read More](https://performancemarketer.com.au/cost-per-lead-vs-cost-per-booked-job/) ### [What Is llms.txt? What We Added to Our Own Site, and What It Won’t Do](https://performancemarketer.com.au/what-is-llms-txt/) A plain text summary of your site for AI tools. Who reads it in [Read More](https://performancemarketer.com.au/what-is-llms-txt/) ### [What’s a Good Website Conversion Rate? Real Numbers From Service Businesses](https://performancemarketer.com.au/good-website-conversion-rate/) 15% to 30% of ad clicks turning into a call or enquiry is what [Read More](https://performancemarketer.com.au/good-website-conversion-rate/) ## FAQs, answered Real questions from real businesses who were tired of agency BS. If you’re wondering about something, chances are we’ve answered it below. ### How much do you charge? Am I the cheapest? Not at all. Management starts from $2,000 a month, plus ad spend. But here’s what I’ve learned managing $20M in ad spend: the businesses trying to save money on marketing are the same ones wondering why their competitors are crushing them. You know what’s expensive? Wasting six months with someone who doesn’t know what they’re doing. Burning budget while your agency “learns.” I charge what I’m worth because I deliver what others can’t. ### Will you work with my existing team or agency? Absolutely. In fact, I prefer it. Your team keeps the knowledge, I bring the expertise to level them up fast. No gatekeeping, no black box nonsense. I’ll show them exactly what I’m doing and why. If your current agency is any good, they’ll appreciate the transparency. If they resist, that tells you everything about what they’ve been hiding. P.s. I’m not legally allowed to say who, but I’m the expert that 15+ agencies have come to in the last 12 months to fix things. ### How are you different from other consultants? Most consultants send you a strategy deck and disappear. I log into your accounts and fix things. They’ve read about attribution theory. I’ve tracked $20M in real spend. They quote best practices. I’ll show you exactly what your competitors are doing to beat you. The difference? I’ve run 300+ campaigns across 23 industries. Not read about them. Actually run them. ### Do you guarantee results? Here’s what I guarantee: You’ll know exactly what’s broken in week one. You’ll see real improvements within 30 days. You’ll finally understand your actual ROI. But anyone promising specific numbers without seeing your business is lying to you. I’ve been doing this too long to make promises I can’t keep. What I will promise is complete transparency about what’s working and what isn’t. ### What if we're already working with an agency? Perfect. Bring their latest report to a call. There’s a good chance they’re claiming credit for organic traffic, double-counting conversions, or hiding behind vague metrics. Last month I found an agency claiming 10:1 ROAS. Actual ROAS after fixing their tracking? 2.3:1. Most agencies are inflating their results. I’ll show you by how much. ### Can you handle everything or do we need other vendors? Google Ads, Meta, SEO, tracking and attribution. I handle it all. One person responsible for everything. No finger-pointing between vendors, no gaps between channels, no excuses. ### How quickly will we see results? Week one: complete audit showing what’s broken. Day 30: first improvements landing. Month three: real momentum building. Anyone promising overnight success is planning to blow your budget and hope for the best. Real growth comes from expertise and proven frameworks, not shortcuts. ### Why should we trust you over a big agency? Because when things go wrong (rarely if ever), I can’t hide behind a team. Every result has my name on it. Big agencies sold you their A-team then gave you graduates. They have quotas and shareholders. I have one job – make your marketing work. Plus, you get direct access to someone who’s actually spent the millions, not just managed the account manager who managed the person who did. - Get In Touch ## Get Undivided Attention For Your Business We’ve had clients ask us to pause campaigns because they couldn’t keep up with demand. Let’s make that your problem. Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results. James McNee. #### Simply fill out the form below or call us on 0424 482 653 --- Performance Marketer Digital is a Melbourne performance marketing agency run by founder Hatim Abbas. It runs Google Ads, Facebook and Instagram ads, SEO and conversion tracking for Australian businesses, with clients across 23 industries. Management starts from $2,000 a month, plus ad spend. Phone +61 424 482 653. Book a call: https://performancemarketer.com.au/contact/