The Problem Nobody Saw Coming, Except Us
Twenty-six agencies couldn’t figure out why Altiq’s ads weren’t working. Turns out, the ads were fine. The data was the problem.
Their Google ad tracking was broken from day one. It overstated conversions by nearly 3×, so it could be showing $30K in sales when the real number was closer to $10K.
Think about that for a second.
Every optimisation decision. Every budget allocation. Every campaign they killed or scaled. All based on fundamentally wrong numbers.
The reports looked professional. Clean dashboards. Detailed breakdowns. But the business stayed flat while they burned cash month after month.
Here’s what actually happened, and how we fixed it in 30 days.
The Audit That Changed Everything
We came in with one focus: to find the truth.
No inherited assumptions. No blind trust in existing data. Just a systematic audit of their tracking setup.
First week. We found it.
Google’s conversion tags were misconfigured. Attribution windows overlapped. The same sale counted multiple times across different touchpoints. Not slightly off, fundamentally broken.
Basic stuff. Done wrong for months.
The kind of foundation work agencies skip when they’re chasing the latest Meta ads machine learning features instead of fixing what’s broken.
The Fix
We rebuilt everything.
Data layer first
Reconfigured conversion tags. Eliminated duplicate counting. Set proper attribution windows. Connected real revenue data so we could finally see actual performance.
Strategy from scratch
New product research. Fresh market analysis. We identified what actually resonated with their audience, applying the same e-commerce SEO principles to paid channels, understanding search intent and customer needs first.
Complete funnel overhaul
Every stage got a new creative. Different hooks. Different angles. Different value propositions. We built optimised landing pages that matched ad messaging and tested systematically across the top, middle, and bottom of the funnel.
Once Google’s machine learning had clean data, it could optimise toward real outcomes. It’s like teaching it to see for the first time.
The Results That Speak for Themselves
110% jump in marketing efficiency.
Same budget. Better allocation. Every decision is backed by accurate data.
Before us, Altiq spent money based on inflated metrics. After the fix, they saw exactly which campaigns, products, and audiences were actually profitable.
Improvements came month over month. Not flukes. Not lucky breaks. Consistent growth.
Sales pushed past $100K. Unit economics improved. Every dollar worked harder because the data finally told the truth.
Why This Happens More Than You Think
Most agencies don’t verify tracking.
They inherit setups. Trust that tags fire correctly. Focus on the visible work, creative tests, audience expansion, and budget scaling.
If the foundation is broken, everything built on top fails.
The industry rewards quick wins and impressive dashboards. It doesn’t reward the tedious work of verifying conversion accuracy, the same problem that causes ROAS to appear higher than reality for so many businesses. That’s the systemic problem.
Businesses can cycle through dozens of agencies without anyone catching it. That’s what happened to Altiq.
We fix foundations first. Not because it’s exciting. Because nothing else works without it.
The Trust Factor
Twenty-six agencies later, Altiq was done.
They’d seen every playbook. Heard every promise. Watched every expert fail.
We did something different. Showed up. Diagnosed the problem in days. Fixed it before asking for a long-term commitment.
No six-month retainer upfront. No endless strategy presentations. No excuses.
Other agencies sent dashboards. We fixed the data. Then, build a strategy based on reality, not vanity metrics.
We’re not geniuses. We just care more about accuracy than appearances.
What This Means for Your Business
Scaling without verified tracking means scaling fiction.
You might be killing winners because bad data says they underperform. Funding losers because inflated attribution makes them look profitable.
When did you last audit your conversion tracking? Actually, verify the numbers match reality, not just check that tags fire? The same way you’d use Google Search Console to verify organic performance, your paid channels need proper validation.
Most businesses discover their real ROAS too late.
Altiq needed 26 tries to find someone who looked under the hood. You don’t.
Broken tracking. Misaligned strategy. Campaigns are built on outdated research. We find it. Fix it. Show you what actually works.
No fluff. No long contracts. Just measurable results you can verify.
Ready to stop guessing? Let’s audit your setup and show you exactly where the problems are and how to fix them.
