A case study in why tracking actually matters (and why your current agency might be asleep at the wheel)
The Problem That Nobody Saw Coming
Our client’s business was bleeding money. Every week. Hundreds of dollars just… vanishing.
Her Google Ads were running. Traffic looked decent. But something felt wrong.
The numbers didn’t add up. Sales were happening, but the attribution was all over the place. Her current agency kept sending monthly reports with fancy charts and “optimisation insights.”
But nobody was asking the hard questions.
The 30-Minute Audit That Changed Everything
We don’t believe in three-month discovery phases. Or charging you thousands just to tell you what’s broken.
Sometimes the biggest problems hide in the smallest details.
Our initial audit was simple. We looked at her Google Ads setup. Checked the conversion tracking. Followed the data flow from click to purchase.
And there it was.
Critical tracking errors that had been sitting there for months. Her previous agency had set up campaigns without proper attribution. Revenue was being lost in the gaps. Every single day.
It wasn’t rocket science. Just basic stuff done properly.
The Fix (That Actually Wasn’t That Complicated)
Here’s what we found:
Conversion tracking was broken. Sales were happening, but Google couldn’t see them. So the algorithm was optimising blindly. Like trying to drive with your eyes closed.
Attribution windows were wrong. Customers weren’t converting immediately, but the tracking stopped looking after 24 hours. Missing the real buyer journey completely.
Cross-channel data wasn’t talking. Google Ads thought it was failing. Meta campaigns couldn’t see the full picture. Nobody had the real story.
We fixed the tracking. Properly this time.
Set up enhanced ecommerce measurement. Aligned attribution windows with actual customer behaviour. Made sure every platform could see what was really happening.
The Results (That Speak Louder Than Promises)
Sometimes simple fixes create extraordinary outcomes.
Website purchases jumped from 17 to 66. That’s 288% growth. Not from spending more money. Just from letting the algorithms see what was actually working.
Conversion rates nearly doubled. From 0.7% to 1.33%. Same traffic. Better targeting. Because now Google knew who to show the ads to.
Performance Max campaigns exploded. +920% conversion value. +520% more conversions. The algorithm finally had the data it needed to do its job.
Here’s the thing about digital marketing analytics: it’s not about having more data. It’s about having the right data. In the right place. At the right time.
Total revenue hit $102,406. Up 129% from the previous period.
But the real win? Sarah stopped losing money every week to invisible leaks in her funnel.
Why This Happens More Than You’d Think
Most agencies focus on the shiny stuff. New creative. Fresh targeting. Advanced bidding strategies.
But if your tracking is broken, you’re building on quicksand.
We see this constantly. Businesses are wondering why their SEO and paid search efforts aren’t working together. Or why their social media campaigns show great engagement but terrible sales attribution.
The problem isn’t usually the strategy. It’s the foundation.
The Trust Factor (And Why It Matters)
Sarah’s previous agency had been managing her account for eight months. Eight months of broken tracking. Eight months of weekly losses.
They never mentioned it in their reports.
We spotted it in 30 minutes.
Here’s what we believe: transparency shouldn’t be a luxury feature. You should know exactly what’s working, what isn’t, and why. Without the jargon. Without the excuses.
When tracking works properly, everything else gets easier. Budgets can be optimised based on real performance. Creative decisions get backed by actual data. You stop guessing and start knowing.
What This Means For Your Business
If you’re reading this and something feels familiar, you’re not alone.
Broken tracking is everywhere. Hidden in complex setups. Buried in technical configurations that most agencies set once and forget.
The fix isn’t always complicated. But it requires someone who actually looks.
Someone who cares more about your results than their monthly retainer.
Ready to find out what’s really happening with your campaigns? Let’s audit your setup and see where the gaps are. No three-month commitments. No discovery phase fees. Just straight answers about what’s working and what needs fixing.
Get in touch and let’s make sure your marketing dollars are working as hard as you are.
