SEO & Paid Ads Consultant
Independent Digital Marketing Specialist
I work with businesses to combine the right mix of marketing channels to drive real, tangible results.
Services I offer
Marketing that aligns with your business goals
Whether you need a single service like SEO or paid ads, my approach is always to recommend and align your marketing strategy with both your short-term needs and long-term business goals, ensuring consistent growth and maximum impact.
You’ll be working with me and no one else.
No shortcuts or cookie-cutter solutions.
I’ll be a reliable, always available resource for your business.
Practical solutions tailored to fit your business needs.
Search Engine Optimisation
A solid SEO foundation is essential for sustainable growth. Without a clear strategy, you risk wasting time and budget.
I’ll create a comprehensive SEO plan, covering everything from technical optimisation to content and off-page factors, ensuring your site ranks higher and delivers real results.
Many of the businesses I’ve worked with have scaled back their ad spend entirely, relying on strong organic results to drive all their growth.
Ready to see your organic traffic grow?
Google Ads
Google Ads can be one of the fastest ways to generate leads and drive conversions. But without the right strategy, your ad spend can quickly spiral without delivering the results you need.
I create highly targeted Google Ads campaigns, carefully selecting the right keywords and crafting ads that speak to your ideal audience. My focus is always on optimising your ads to maximise ROI, factoring in seasonality, demand, external factors and competition. Making sure your budget is spent wisely and effectively.
Ready to get more from your ad spend?
Facebook, Instagram, Pinterest & TikTok Ads
Here’s what I like to call inspired interest. By sparking curiosity and engaging with users in their natural browsing environment, I’ll help you connect with your audience on a deeper level.
With social media marketing, you can combine the best of both worlds – scroll stopping content and data-driven targeting.
You can grow your market, drive new sales, retain existing customers, advertise new promotions, explore new markets and so much more.
Question is: When do you want to get started?
GA4 & Google Tag Manager
Issues with data collection? Conversion Tracking? Reporting?
I’ll make sure that your metrics are accurate and reliable. Whether it’s enhancing your tracking, creating customised multi-channel reports, or fixing tracking errors, I’ll give you full confidence in your data.
Spend more time analysing insights and less time worrying about data accuracy and visualisation.
Accruate tracking = real “data-driven” marketing.
Results & Impact
Let’s Create Good Problems
I help businesses create good problems – the kind you want to have.
Imagine needing more hands on deck because your leads are flooding in, or your team can’t keep up with sales. These are the kinds of challenges I aim to create through smart, data-driven marketing.
Whether it’s SEO, paid ads, or conversion tracking, my goal is to push your business forward, so you’re not asking “Where are the customers?” but “How do we handle them all?”
Work I’m Proud Of
What You Should Expect In Numbers
%
Average traffic growth for clients over the past 6 months.
Number of years I have experience helping businesses grow
Successful Paid Search and Paid Social Campaigns
The maximum ongoing projects I'll take on at a time
Who am I?
A little more about me
The most difficult question you can ask me is – What are your interersts outside of marketing? or what are you hobbies?
As cliche as it may sound, it actually is marketing. I absolutely love doing what I do. Exceeding KPIs, teaching and education clients, problem solving and strategising are some of my most favorite things.
I always prefer meeting people in person over the webcam
Over 6 years of in-house, agency and freelance experience
Cross-skilled, I have a background in UX and Social Media
I thrive on challenges. Complex technical setups and tricky industries? Bring it on.
What do other businesses say?
I’m trusted by brands of all sizes
Every business is an extension of either a great idea, product or skill. As a marketer, my approach is all about aligning with your brand, your customers, and your goals.
I focus on strategies that drive growth in ways that make sense for your business. And the results? They always speak for themselves.
Generated In Revenue
%
Average increase in traffic
Insights & Updates
The latest from my blog
When I’m not driving growth for clients, I’m usually creating something new or sharing insights from my work. Dive in for tips, strategies, and fresh ideas from my daily life as a Melbourne-based Performance marketer.
How Meta Ads Machine Learning Actually Works in 2025 (and How to Win with It)
Let’s get one thing straight before we dive in: if you’re running Meta Ads without understanding how machine...
Why Your Google Search Console Data Never Seems to Add Up
If you're knee-deep in SEO (like me!), you'll know Google Search Console (GSC) is one of those tools you...
Google Ranking Factors 2025 – Not The Generic Stuff
Google just came out with its list of 200 top-ranking factors, but you're here to figure out which are the...
Get In Touch
Let’s Talk About Your Business
Let’s catch up so I can learn more about your brand and requirements.
My schedule fills up quickly, so book a call to make sure we can connect and start driving results for your business.