Scaling Service Businesses Australia-Wide

Scaling businesses with proven Google Ads, Meta campaigns, and attribution systems that deliver real ROI.

Hatim Abbas - Expert Freelance Performance Marketer in Melbourne Australia

We Haven't Lost A Client In Forever

From local trades crushing it locally to SaaS companies scaling nationally.

When businesses are serious about growth, they come to us. The results speak louder than any pitch ever could.

Our Case Studies

Marketing That Aligns with Your Business Goals

We don’t do everything. We master what actually drives revenue.
Google Ads that convert. Meta campaigns that scale. SEO that dominates. Analytics that prove every dollar of ROI.

Google Ads

We’ve managed over $20M in ad spend. Most agencies waste your money on broad match keywords and prayer. We build campaigns that convert at scale.

Our track record:

  • Average ROAS: 5:1 minimum
  • Client retention: Years, not months
  • 500+ campaigns across 23 industries

We know which campaign types actually work for your business model and which ones just burn cash. Forensic tracking. Predictable CPAs. Proven frameworks, not experiments on your budget.

Ready to see what happens when Google Ads is done right?

google and search ads marketing expert in melbourne

Facebook, Instagram, Pinterest & TikTok Ads

Forget everything you’ve heard about “building communities” and “engagement.” We use social ads for one thing – driving profitable conversions at scale.

Our social media reality:

  • Meta campaigns averaging 4:1 ROAS
  • 0.8% CTR minimum on cold audiences
  • Creative testing that actually moves the needle

We’ve cracked the iOS14 attribution puzzle while others still make excuses. We know exactly which creative formats convert, which audiences actually buy, and how to scale without tanking your CPAs.

The platforms change their algorithms monthly. We adapt daily. Facebook, Instagram, TikTok, Pinterest – we’ve mastered them all, but we only recommend what actually works for your business model.

paid and social media ads expert digital marketer in australia.

GA4 & Google Tag Manager

Most agencies can’t prove their results. They hide behind “view-through conversions” and take credit for your organic growth. We’re different.

We track every click, conversion, and dollar forensically. True ROAS, not vanity metrics. Cross-channel attribution that holds up in boardrooms and actually makes sense. We’ve exposed more fake agency results than we can count – duplicate conversions, broken tracking, misattributed organic traffic. We find it all and fix it all.

GA4, GTM, server-side tracking, enhanced conversions – we implement the setup your current agency should have built from day one. No more guessing what’s working. No more agencies claiming credit for sales they didn’t drive.

The truth is in the data. Ready to see it?

conversion tracking experts in melbourne australia - Performance marketer digital

Search Engine Optimisation

SEO isn’t sexy. It’s not instant. But it’s the only channel that compounds while you sleep. We’ve helped dozens of clients cut their ad spend by 70% after dominating organic search.

We don’t do SEO theatre with monthly reports and meaningless ranking updates. We do revenue focused SEO that actually moves the needle. Technical fixes that unlock hidden traffic. Content that ranks and converts. Links that Google actually respects.

The best part? While your competitors fight over expensive ad clicks, you’re capturing the same traffic for free. We’ve taken clients from page 5 to position 1 for their money keywords. Some now rely entirely on organic traffic.

Plus, we’re already optimizing for AI search (AEO) because ChatGPT and Perplexity are sending traffic today, not tomorrow.

Ready to own your market organically?

Search Engine Optimisation that actually works.

A Little About Us

We’re not your typical agency. No account managers, no junior teams, no excuses. Just proven expertise that drives real results.

I’m Hatim, and I built this operation on a simple principle: treat every client’s business like it’s my own. After 8+ years and ALOT of campaigns, that approach has never failed.

The facts:

  • Minimum 2x revenue increase in month 1.
  • Capped at 20 clients to maintain quality
  • Direct access to me, not a junior team
  • Cross-skilled in UX, CRO, and development
Hatim Abbas - Expert Freelance Performance Marketer in Melbourne Australia

We deliver transparency

You'll know exactly what we're doing, why we're doing it, and what it's costing you. No black box strategies or mysterious fees.

We tell the truth

If something won't work, we'll tell you upfront. If your tracking is broken, we'll prove it. If an agency is lying to you, we'll expose it.

We obsess over results

KPIs aren't just numbers to us. They're proof that what we do works. Your growth is our reputation.

We prove everything

Every claim backed by data. Every result tracked forensically. Every dollar accounted for. We don't ask for trust - we earn it with evidence.

A Little About Us.

The most difficult question you can ask anyone is – What are your interests outside of marketing? What are you truly passionate about? As cliche as it may sound, we actually love marketing, especially because we’re damn good at it. Exceeding KPIs, teaching and educating our clients, problem solving and strategising are what gets us up in the morning.

We always prefer meeting people in person, you can’t replicate human connection through a screen.

Over 20 years of in-house, agency and freelance experience across our small team

Cross-skilled, We have a background in UX, Conversion Rate Optimisation and Social Media

We thrive on challenges. Got a complex technical setup or working within a tricky industry? Bring it on.

We Create Problems You'll Love Having

Stop worrying about where your next lead will come from. Start worrying about hiring fast enough to handle the demand.

That’s the shift we create. Your sales team complaining they can’t keep up. Your fulfillment team begging for reinforcements. Your accountant asking what happened to revenue this quarter.

These are problems worth having. And we’ve created them for 100+ businesses.

What You Should Expect

320%

Conversions increase in 60 days

84%

More organic traffic in 90 days

929%

SEO traffic increase

74%

More jobs booked in 24 days

1,000%

Revenue increase in 8 months

92%

Increase in SEO traffic

How We Work Together

Direct Access to Me

No account managers or juniors. I handle your strategy personally.

See Everything Live

Full access to all accounts, campaigns, and data from day one.

Real Optimisations

We test, analyze, and improve every single week.

Revenue, Not Vanity

We track what hits your bank account, not meaningless metrics.

Fix Before Scale

We repair broken tracking and attribution before spending more.

Built to Scale

Custom & specialist strategies that scaled 100+ Australian businesses.

Truth Over Comfort

If something’s not working, you’ll know immediately.

Month to Month

No contracts. You stay because we deliver results.

Proudly Featured In

Let’s Talk About
Your Business

What People Say About Us

Shareef Evans
Hatim is one of the sharpest individuals I’ve ever had the pleasure of working with! If you choose to work with him and performance marketing, you’re in the best hands possible!

Hear it
From them

Hatim is one of the sharpest individuals I’ve ever had the pleasure of working with! If you choose to work with him and performance marketing, you’re in the best hands possible!

Shareef Evans

We're a bespoke Melbourne based web agency delivering world-class brand and enterprise grade websites. We had the pleasure working with Hatim and getting his consultations on numerous occasions.

Mazzad Kabir

Referred Hatim from Performance Marketer to three different clients, and they couldn’t be happier. It’s a pleasure working with someone who can align creativity with strategy. The results speak for themselves!

Aliomer Balci

Hatim is a delight to work with. He's made my journey incredibly smooth, and just 40 days in, my business has already seen a massive boost. I can't recommend him enough!

Mustafa MUSHTAQ

Very helpful and insightful information from Hatim, truely is an expert in his field. Definitely recommended. Knows exactly what he is talking about when it comes to SEO and shares regular tips on how to improve the entire marketing aspect of a business.

Ariel Kredi

They took the time to understand our business in strategy sessions and never rushed solutions. At first it felt slow, but I learnt SEO is a long game – and their approach put us in the spotlight.

Fibonacci Capital

Why Agencies Choose
Me Over Other Coaches

For Smaller Agencies – 3x Agency Scaler

Performance Marketer (Us)
Big Agencies
Freelancers
Strategic Expertise
20+ years, 210+ campaigns personally managed
Junior team learning on your budget
Limited experience, usually one channel
Direct Access
You get me, always
Account manager, never the experts
Yes, when they're available
Proven ROI
Average 5:1 ROAS, tracked forensically
Hide behind vanity metrics
Can't prove attribution
Pricing Transparency
Fixed fees, you see everything
Hidden markups, mysterious costs
Cheap until they increase rates
Speed to Impact
Improvements within 30 days
3-6 month "strategy phase"
Inconsistent availability

Let’s Talk About Your Business

Let’s catch up so we can learn more about your brand and requirements.

Spots fill up quickly, so book a call to make sure we can connect and start driving results for your business.

The Latest from Our Blog

When we’re not driving growth for clients, we’re creating something new or sharing insights from our work. Dive in for tips, strategies, and fresh ideas from our daily lives as Aussie-based Performance Marketers.

ChatGPT already has more users than Bing. Perplexity is growing 40% month-on-month. And Google’s

Everyone’s celebrating their 5x ROAS. Meanwhile, their business isn’t growing. Welcome to the biggest

Your carefully crafted, expert-written content is getting destroyed in search rankings by some random

FAQs, answered

Real questions from real businesses who were tired of agency BS. If you’re wondering about something, chances are we’ve answered it below.

Am I the cheapest? Not at all.

But here’s what I’ve learned managing $20M in ad spend – the businesses trying to save money on marketing are the same ones wondering why their competitors are crushing them. You know what’s expensive? Wasting six months with someone who doesn’t know what they’re doing. Burning budget while your agency “learns.”

I charge what I’m worth because I deliver what others can’t.

Absolutely. In fact, I prefer it. Your team keeps the knowledge, I bring the expertise to level them up fast. No gatekeeping, no black box nonsense. I’ll show them exactly what I’m doing and why. If your current agency is any good, they’ll appreciate the transparency. If they resist, that tells you everything about what they’ve been hiding.

P.s. I’m not legally allowed to say who, but I’m the expert that 15+ agencies have come to in the last 12 months to fix things.

Most consultants send you a strategy deck and disappear. I log into your accounts and fix things. They’ve read about attribution theory. I’ve tracked $20M in real spend. They quote best practices. I’ll show you exactly what your competitors are doing to beat you. The difference? I’ve run 210+ campaigns across 23 industries. Not read about them. Actually run them.

Here’s what I guarantee: You’ll know exactly what’s broken in week one. You’ll see real improvements within 30 days. You’ll finally understand your actual ROI. But anyone promising specific numbers without seeing your business is lying to you. I’ve been doing this too long to make promises I can’t keep. What I will promise is complete transparency about what’s working and what isn’t.

Perfect. Send me their reports – I’ll audit them for free. There’s a 90% chance they’re claiming credit for organic traffic, double-counting conversions, or hiding behind vague metrics. Last month I found an agency claiming 10:1 ROAS. Actual ROAS after fixing their tracking? 2.3:1. Most agencies are inflating their results – I’ll show you by how much.

Google Ads, Meta, SEO, tracking, attribution – I handle it all. One person responsible for everything. No finger-pointing between vendors, no gaps between channels, no excuses. The only thing I don’t do is social media management and blog posts. You need someone posting about your company culture? That’s not me.

Week one: complete audit showing what’s broken. Day 30: first improvements landing. Month three: real momentum building. Anyone promising overnight success is planning to blow your budget and hope for the best. Real growth comes from expertise and proven frameworks, not shortcuts.

Because when things go wrong (rarely if ever), I can’t hide behind a team. Every result has my name on it. Big agencies sold you their A-team then gave you graduates. They have quotas and shareholders. I have one job – make your marketing work. Plus, you get direct access to someone who’s actually spent the millions, not just managed the account manager who managed the person who did.

Let’s Talk About Your Business

Let’s catch up so we can learn more about your brand and requirements.

Spots fill up quickly, so book a call to make sure we can connect and start driving results for your business.

Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results.
James McNee.

Ready to Grow Your Business!