Paid Social Media Ads
Reach your audience at every stage of their journey
Your audience is out there—scrolling, liking, and sharing.
I’m here to make sure your message reaches the right people at the right time.
With engaging, attention-grabbing content and smart, multi-tiered targeting, I create paid social campaigns that turn clicks into customers. Whether it’s Instagram or LinkedIn, I’ll make sure you’re not just an impression but a conversion.
Social ads that drive action
Inspire interest with a strategic social approach
Paid social isn’t just about hitting ‘publish’—it’s about building a smart strategy that connects with your audience where they’re already spending their time.
Using retargeting and lookalike audiences, I’ll take colder prospects and turn them into warm leads, keeping your brand in front of the people who matter most.
By digging deep into market size, competition, and audience behaviour, I’ll ensure your brand connects meaningfully with potential customers. Every decision is driven by data, not just to get clicks, but to drive engagement, boost conversions, and create lasting relationships with your audience.
How I can help
Paid social media advertising that works
With a multi-touchpoint, data-driven approach, we’ll go beyond what other channels can reach, optimising each stage of the customer journey and conversion funnel.
Every decision is designed not just for clicks, but to inspire engagement, drive conversions, and build long-term connections with your audience.
Facebook ads
I’ll craft highly-targeted Facebook campaigns, whether you’re looking to drive sales, website traffic, leads, or simply raise awareness. Every ad is designed to speak to your audience and encourage meaningful action.
Instagram ads
From Stories to in-feed posts, I’ll create visually engaging Instagram ads that connect with your audience where they spend the most time, boosting both brand awareness and conversions.
LinkedIn ads
For B2B brands, I’ll leverage LinkedIn’s powerful targeting to reach decision-makers and professionals, generating qualified leads and growing your brand’s presence in the business world.
Pinterest ads
Pinterest users are planners, and I’ll create ads that inspire and drive action, placing your products or services in front of people who are ready to engage with and purchase from your brand.
TikTok ads
With short-form, highly-engaging content, I’ll help your brand tap into the viral power of TikTok, reaching new audiences and driving awareness, engagement, or sales through creative ads.
Spotify ads
Reach your audience where they’re listening. I’ll create audio or video ads that target listeners on Spotify, helping you deliver your message during moments of attention and engagement.
Tracking
I’ll ensure every conversion—whether a lead, purchase, or click—is accurately tracked. This way, you’ll always know what’s working and where to optimise for better results.
Ad account audit
I’ll review your existing social ad campaigns to identify inefficiencies, uncover new opportunities, and provide actionable recommendations to maximise your ROI.
I work with companies of all sizes
How it works
My Paid Socials Process
I believe that paid social is more than just placing ads – it’s about building real connections and turning social engagement into real business growth.
By integrating paid social into your wider marketing strategy, we can ensure your brand is where your audience spends their time, with messaging that resonates.
1. Discovery
I’ll take a deep dive into your business, target audience, and competitors to understand the full landscape.
2. Strategy
I’ll craft a custom, data-driven plan that’s focused on growing your brand, driving traffic, and achieving key goals.
3. Execution
I’ll implement the strategy, creating campaigns and ad structures that align with your objectives and deliver measurable results.
4. Optimisation
I’ll continuously monitor, analyse, and fine-tune your campaigns to ensure maximum performance and ROI.
Platform Agnostic Approach
Any platform, any audience — I’ve got you covered
Each platform has its quirks, and I know how to play to their strengths—crafting thumb-stopping content and campaigns that hit the mark every time. Whatever your goals, I’ll tailor a strategy that turns clicks into customers and keeps your brand top of mind.
Get In Touch
Let’s Talk About Your Business
Let’s catch up so I can learn more about your brand and requirements.
My schedule fills up quickly, so book a call to make sure we can connect and start driving results for your business.
Frequently asked questions
How do you start a paid social campaign?
I always start by getting to know your business, your audience, and your specific goals. Before launching any campaign, I dig deep into understanding your current setup—what’s working, what’s not, and what can be improved. From there, I create a strategy that leverages your audience’s behaviours on platforms like Facebook, Instagram, and LinkedIn.
Once the groundwork is set, I’ll build the ads, set up your targeting, and ensure we have conversion tracking in place so you can see clear, measurable results.
How soon can I expect to see results?
Typically, you’ll start to see engagement—clicks, impressions and reach—within the first couple of hours. But when it comes to conversions like leads or sales, real growth often happens after a week or two of fine-tuning the strategy.
Paid social thrives on optimising based on data, so with consistent tweaks, results improve over time. The key is balancing initial insights with ongoing performance.
What’s the cost of running paid social campaigns with you?
Pricing depends on a few factors—mainly the scope of the campaign and your ad spend. I always tailor campaigns based on your budget, ensuring it’s spent wisely to get the most out of every dollar.
I’ll provide a few options that align with your business goals, and we’ll work together to find what fits best. The focus is always on measurable returns that justify your investment.
How do you ensure social ads works with my other marketing channels?
Paid social should never work in isolation.
I integrate your campaigns with all the channels you’re using—whether it’s search, email, or even offline efforts. By pulling data from multiple sources, I make sure every campaign works together, not against each other, to maximise your reach and performance.
This ensures a unified approach, so your message stays consistent across every touchpoint.
How do you optimise a campaign after it’s live?
Once a campaign is live, the work doesn’t stop.
I continuously monitor performance, from conversion rates to audience engagement. I look at the data to see what’s working and what’s not—adjusting ad creatives, tweaking the audience, or shifting budget to where it’s driving the best results.
Everything is about improving performance and getting the highest return on your ad spend, week after week.