Google Ads Marketing Specialist
Paid Search
Let’s launch high performance campaigns that start with strong foundations, capitalises – but doesn’t rely – on automation signals, and constantly optimises through experimentation.
Paid search advertising
PPC for humans –
not bots
The customer journey is anything but a straight line. That’s why my approach to paid search digs deeper, pulling insights from all your channels. I get it—things are messy, and that’s exactly why I focus on crafting a strategy that doesn’t just chase quick wins but optimises for long-term value.
I’m here to build a smart, budget-savvy campaign that captures your audience no matter where they are on their path to conversion, turning every dollar into real business growth.
How I can help
Google ads marketing services
Your business needs more than clicks — it needs real customers and growth.
I create Google Ads campaigns that target ready-to-buy customers, ensuring your ad spend delivers measurable results. From local marketing to global reach, I focus on optimising ads for conversions, not just traffic.
With transparent reporting and no lock-in contracts, the results speak for themselves.
Google Shopping Ads
I’ll create data-driven Google Shopping campaigns to target customers already in buying mode, driving more conversions and sales.
Google Ads Account Audit
I’ll review your existing campaigns to spot inefficiencies, uncover opportunities, and suggest actionable improvements to maximise your ROI.
Conversion Tracking Setup
Accurate conversion tracking is essential. I’ll set up tracking for leads, purchases, and more, so you can clearly see what’s working.
Lead Generation Campaigns
I create targeted ads that capture high-quality leads, driving more business to your phone, store or inbox – every single day.
I work with companies of all sizes
How it works
A holistic search engine marketing process
I take a comprehensive and tailored approach to paid media, ensuring that your SEM efforts align with all relevant channels—whether that’s paid social, organic traffic, or even offline touchpoints.
I leverage both first-party and third-party data to maximise the impact of every campaign.
1. Discovery
I’ll dive deep into your business, goals, and target market, along with analysing your competition to fully understand your landscape.
2. Strategy
I’ll create a targeted, results-driven strategy to grow your brand, drive traffic, and meet your business goals while keeping performance metrics front and centre.
3. Execution
I’ll put the strategy into action, building out ad structures, campaigns, and everything needed to bring your goals to life.
4. Optimise
I continuously track, analyse, and adjust, fine-tuning campaigns to ensure we hit the mark and improve wherever possible.
Platform Agnostic Approach
Whatever the platform, I can cover it
Whether you’re working with a traditional CMS like WordPress or using modern website builders like Shopify, Wix, or Squarespace, I’ll ensure your site’s performance, conversion tracking and technical setup are optimised for the best paid ads delivery.
Get In Touch
Let’s Talk About Your Business
Let’s catch up so I can learn more about your brand and requirements.
My schedule fills up quickly, so book a call to make sure we can connect and start driving results for your business.
Frequently asked questions
How do you start a paid search campaign?
I always begin with a discovery phase. This includes learning about your business, audience, and goals.
Before anything, I’ll deep dive into your ad account to make sure that your conversion tracking is on-point, what campaigns (if you have) ran previously, what search terms were you getting results for and which ad assets were working for your campaigns.
From there, I’ll conduct thorough keyword research and competitive analysis to build a tailored strategy.
How soon can I expect results?
Timelines depend on your current setup, competition, and industry. Typically, you’ll start seeing initial performance insights within the first month. However, the real growth and ROI are often realised after consistent optimisation over a few months.
Other factors to consider are seasonality, historical performance and data and if there are any major offers or promotions that you have coming up. Budget also plays a huge part here, I’ll always make sure that you’re concious of the results you should expect with the budget you’re planning to spend.
What’s the cost of running Google Ads with you?
Costs depend on the size of the campaign and your budget. Once I understand your needs, I’ll provide a few options, ensuring you get a scalable solution that delivers results without unnecessary spend.
I understand it can be scary to work with someone unknown. Which is why, I always take the time to build trust and the best way to build trust? Consistently strong results.
Will you collaborate with our internal marketing team?
Absolutely! I find that the best results come from close collaboration. We’ll have open communication channels and regular check-ins to ensure everything is aligned with your business goals.
How do you prioritise campaign changes and optimisation?
My approach is always data-driven. I prioritise changes based on the potential impact on conversions, lead quality, and overall performance.
Every optimisation I suggest will be tied to increasing your ROI or lowering your acquisition costs.