Paid Ads & SEO Specialist
Hey! I’m Hatim
If you’re looking for someone who’s passionate about marketing and will treat your business as their own – you’ve found the right person.
Exceeding KPIs, teaching and educating clients, solving intricate problems, and strategising are the things that genuinely light me up.
Number that I’m proud of
My marketing career in numbers
%
Average traffic growth for clients over the past 6 months.
Number of years I have experience helping businesses grow
Successful Paid Search and Paid Social Campaigns
The maximum ongoing projects I'll take on at a time
Why work with me?
A short intro
You could work with another consultant or agency, so why pick me?
Other than my excellent track record of delivering results, here are some additional reasons to consider.
You’ll work directly with me—no hand-offs.
I take on only what I can fully commit to.
My skills span UX, social media, and development.
I deliver on time, every time.
Collaboration is simple and stress-free with me.
Transparency
You’ll always know exactly what I’m doing and why—it’s all upfront.
Honesty
If something won’t work for your business, I’ll tell you. No fluff.
Experience
With broad expertise across marketing, you’ll get a well-rounded strategy focused on what matters most.
Who I’ve worked with
Trusted by brands and agencies
I’ve worked with leading brands and larger marketing agencies, stepping in as a consultant to help grow their teams and elevate their marketing efforts. Whether collaborating with in-house teams or providing expertise to agency partners, I’ve helped drive scalable growth and impactful results across various industries.
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Want to work with me?
Get in touch so I can learn more about your brand and project requirements. Unfortunately, I have limited availability, so book a call to make sure you don’t miss out.
A short history of my career
A little more about me
For over six years, I’ve been deep in the world of digital marketing. Honestly, it’s not just a job—it’s what I love. From mastering SEO to running paid search and social ads, to digging into analytics, I’m always looking for ways to help businesses grow and succeed.
It all started with SEO, and over time I’ve expanded into paid search, paid social, and tracking. Along the way, I’ve worked with brands like Simonds Homes, Rinnai, and Petcloud, and partnered with marketing agencies that needed an expert hand to optimise strategies and scale and upskill their teams.
What’s Different About Me?
I don’t do cookie-cutter marketing. I believe in creating tailored, data-driven strategies that connect the dots between your SEO, ads, and analytics to deliver real, measurable results. Whether it’s a Google Ads campaign or refining your conversion tracking, I’m all about making sure every piece works in harmony.
Problem-solving? That’s my thing. Complex setups? Bring them on. I thrive on finding new ways to optimise every touchpoint, ensuring that every effort is driving value where it matters most.
Working Together
I’ve partnered with agencies and businesses across Melbourne, Sydney, Singapore, and the US, and I’m all about building strong, lasting relationships with the teams I work with. Whether you’re looking for a smarter way to run your campaigns or want a fresh perspective on your marketing strategy, I’m here to help make it happen.
Outside the Metrics
When I’m not knee-deep in campaigns, you’ll find me exploring new places, getting lost in a good book, or on the hunt for the best food spots. But if I’m honest, marketing is still the thing that gets me excited—strategising, solving challenges, and seeing the results roll in.
My latest articles
How Meta Ads Machine Learning Actually Works in 2025 (and How to Win with It)
Let’s get one thing straight before we dive in: if you’re running Meta Ads without understanding how machine learning (ML) powers the entire system, you're pretty much driving blind. You're throwing your budget into a platform that’s smarter than you think, hoping for...
Why Your Google Search Console Data Never Seems to Add Up
If you're knee-deep in SEO (like me!), you'll know Google Search Console (GSC) is one of those tools you just can't live without. It's essential for understanding your website's performance on Google and helping you pinpoint where to focus your SEO efforts. But did...
Google Ranking Factors 2025 – Not The Generic Stuff
Google just came out with its list of 200 top-ranking factors, but you're here to figure out which are the most important and what everyone else may have missed. Here's the boring stuff - in case you're new to SEO Skip on down below to get to what you're really here...
Instagram, TikTok, or Pinterest: Which Platform Is Best for Your Business?
With billions of active users across social media platforms, the digital landscape offers businesses unprecedented opportunities to connect with their audiences. But deciding which platform best suits your brand’s goals can be daunting. Should you prioritise the...
The Ultimate Guide to eCommerce SEO: Mastering Product and Category Pages
For eCommerce businesses, product and category pages aren’t just a way to showcase inventory—they are the backbone of your site’s SEO success. When optimised effectively, these pages can drive organic traffic, enhance user experience, and, most importantly, convert...
2025 SEO Writing Guide: Mastering Search & User Intent with Personality
In 2025, keywords are still the backbone of SEO, but how you use them has changed. Search engines now understand context better than ever, thanks to advancements in semantic search. This means they can connect related terms, synonyms, and variations, so stuffing an...
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