If you’ve spent any time in digital marketing, you know the classic clash between SEO and UX experts: SEOs want more content and links, while UX specialists want smooth, product-first pages. But it doesn’t have to be a battle. There’s a sweet spot where we can...
As a writer, I’ve always been passionate about telling stories. It’s what I’ve done since I was young and what I continued to do as a professional. But when I stepped into the world of SEO, storytelling took a backseat to something I quickly learned to call “writing...
Running ads in 2025 isn’t just about tweaking bids or adjusting keywords—it’s about thinking holistically and ensuring that every element of your digital ecosystem is working in harmony. While many advertisers focus solely on what’s happening inside the ad account,...
When it comes to lead generation, the right ad setup can make all the difference. While many marketers are familiar with the mechanics of running ads on Google or Meta, fewer understand how to structure those ads for maximum impact, particularly using methods like...
