Analytics & Conversion Tracking
Get accurate insights, not guesswork
Your data should tell a story, not leave you guessing. I make sure your tracking is precise, giving you actionable insights—not vanity metrics.
From GA4 and Meta Events Manager to Google Tag Manager, I’ll streamline your tracking across platforms, ensuring every conversion is captured. Whether it’s fixing data issues or setting up custom events, I’ll help you make sense of the numbers.
With accurate data, you’ll have the clarity to improve campaigns, boost conversions, and scale with confidence.
Feed your algortihm with accurate data
Conversion Tracking Built for Growth
Conversion tracking is more than just numbers; it’s the key to scaling your business. With precise data, marketing algorithms can fine-tune your campaigns, optimising for the results that matter most—whether that’s leads, sales, or deeper engagement.
I’ll help set up reliable tracking across platforms, ensuring every conversion is captured and used to improve your campaign’s performance. With accurate insights, you’ll make smarter decisions, scale faster, and see the real ROI of your efforts.
How I can help
Tracking that transforms your campaigns
When you work with me, it’s not just about setting up tracking—it’s about aligning your entire marketing ecosystem. I make sure every marketing channel benefits from accurate, reliable data, so you can make better decisions and see results faster.
From tracking conversions to building custom reports, I help ensure that your campaigns perform at their best—every step of the way.
Conversion tracking setup
I’ll ensure that your tracking for leads, purchases, or other key actions is set up properly across platforms, so nothing slips through the cracks.
Custom event tracking
Need something more advanced? I can set up custom events for tracking specific interactions, so you get detailed insights tailored to your business goals.
Google analytics setup
From GA4 to advanced tracking configurations, I’ll make sure you have the right setup to get the most out of your analytics.
Data-driven decisions
I’ll help you turn data into actionable insights, giving you a clear path to optimising your campaigns and improving conversions.
Cross-channel alignment
By aligning conversion tracking across all channels—whether it’s social, search, or email—you’ll see how every part of your strategy is working together to drive growth.
Algorithm optimisation
Accurate tracking feeds into marketing algorithms, helping platforms like Google and Facebook improve your campaign’s performance by learning what’s working best.
Customised reports
I’ll build custom dashboards on platforms like Agency Analytics or Google Data Studio, giving you clear, real-time insights to track performance and uncover new growth opportunities effortlessly.
Ongoing optimisation
Tracking is not a one-time setup. I continuously optimise your tracking to ensure that as your campaigns evolve, your data remains reliable.
I work with companies of all sizes
How it works
A tracking workflow that delivers results
My approach to tracking and analytics goes beyond surface-level metrics. I tailor every strategy to your business, ensuring we’re not just capturing data but using it to inform smarter decisions and fuel long-term growth.
1. Discovery
I’ll start by understanding your business goals, audience, and existing tracking setup, ensuring we’re starting from the right place.
2. Tracking Plan
Together, we’ll create a robust strategy for setting up conversion tracking and custom events across all platforms, ensuring accuracy and clarity.
3. Implementation
From GA4 to Google Tag Manager, I’ll set up and fine-tune your tracking infrastructure, ensuring all data flows seamlessly across channels.
4. Optimisation
I’ll monitor your data, refine the tracking setup, and provide actionable insights so we’re always improving your campaigns and boosting performance.
Platform Agnostic Approach
Whatever the platform,
I can cover it
Whether you’re using a traditional CMS like WordPress or a modern website builder like Shopify, Wix, or Squarespace, I’ll make sure your site’s tracking and technical setup are fully optimised to maximise your paid social campaigns and boost performance.
Get In Touch
Let’s Talk About Your Business
Let’s catch up so I can learn more about your brand and requirements.
My schedule fills up quickly, so book a call to make sure we can connect and start driving results for your business.
Frequently asked questions
How do you ensure tracking is accurate across all platforms?
I start by auditing your current setup to identify any data gaps or inaccuracies.
From there, I’ll implement conversion tracking using platforms like GA4 and Google Tag Manager, ensuring every click, form submission, or purchase is captured accurately across your channels.
How long does it take to set up conversion tracking?
The setup timeline depends on the complexity of your site and the platforms you use.
For most businesses, it takes 3–7 days to fully implement tracking, set up custom events, and make sure everything’s functioning smoothly.
Why does accurate conversion tracking matter?
Accurate tracking is essential because it ensures that your data is reliable, which directly affects campaign optimisation.
Platforms like Google and Facebook use this data to adjust bids and target more effectively. Poor tracking can lead to missed opportunities or misallocation of budget.
What are the limitations of tracking, and how do you handle attribution issues?
No tracking system is perfect, especially with changes in privacy laws and browser settings like cookie restrictions.
To mitigate this, I’ll ensure you have proper attribution models set up (e.g., first-click, last-click, or data-driven) and work around these limitations by setting up server-side tracking where needed to maintain accuracy.
What platforms do you use for tracking and reporting?
I support a wide range of platforms, including GA4, Google Tag Manager, Facebook Pixel, and conversion tracking for platforms like LinkedIn and Pinterest.
For reporting, I use GA4, Google Data Studio and Agency Analytics to give you clear, customised views of your campaign performance.