PERFORMANCE MARKETER DIGITAL PTY LTD

1. Introduction

This Privacy Policy sets out how Performance Marketer Digital Pty Ltd (“we”, “us”, “our”, or “the Agency”) collects, uses, stores, discloses, and protects Personal Information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing our website or engaging our Services, you consent to the practices described in this Privacy Policy.

2. Definitions

Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Sensitive Information includes information relating to racial or ethnic origin, political opinions, religious beliefs, health information, biometric data, or criminal records.

3. Collection of Personal Information

We may collect Personal Information including but not limited to:

• Name
• Business name
• Email address
• Phone number
• Address
• Billing and payment details
• Website and domain information
• Advertising account access details
• CRM and analytics identifiers
• IP address and device data
• Communications and correspondence

Information is collected when you:

• Submit enquiries
• Engage our Services
• Subscribe to marketing communications
• Use our website
• Participate in meetings, forms, surveys, or onboarding processes

We may also collect non-identifiable technical data for analytics and performance measurement.

4. Use of Personal Information

We use Personal Information to:

• Provide and deliver our Services
• Set up and manage advertising and tracking systems
• Perform analytics and reporting
• Communicate with you
• Invoice and process payments
• Improve our services and website
• Conduct research and performance analysis
• Send marketing communications (where consented)
• Comply with legal obligations
• Enforce contractual rights

5. Disclosure of Personal Information

We may disclose Personal Information to:

• Contractors, consultants, and service providers
• Advertising platforms (Google, Meta, Microsoft, LinkedIn, TikTok, etc.)
• Analytics, CRM, hosting, and automation providers
• Legal, accounting, and professional advisers
• Regulatory authorities where required by law

Some recipients may be located outside Australia. We take reasonable steps to ensure overseas recipients comply with privacy obligations consistent with Australian law.

6. Security of Information

We take reasonable steps to protect Personal Information from misuse, interference, loss, unauthorised access, modification, or disclosure, including:

• Secure servers
• Access controls
• Encryption
• Internal confidentiality obligations

However, we cannot guarantee absolute security of data transmitted over the internet.

7. Notifiable Data Breaches

In the event of an eligible data breach likely to result in serious harm, we will:

• Investigate promptly
• Notify affected individuals
• Notify the Office of the Australian Information Commissioner (OAIC)
  in accordance with Part IIIC of the Privacy Act.

8. Access and Correction

You may request access to, or correction of, your Personal Information by contacting:

Privacy Officer
Performance Marketer Digital Pty Ltd
Email: info@performancemarketer.com.au

We may require identity verification and may charge a reasonable administrative fee.

9. Marketing Communications

You consent to receiving communications from us relating to:

• Our Services
• Industry updates
• Educational content
• Promotional material

You may opt out at any time by using the unsubscribe link or contacting us.

10. Cookies & Tracking

Our website may use cookies, pixels, and tracking technologies for:

• Website functionality
• Analytics
• Advertising attribution
• User experience optimisation

You may disable cookies in your browser, though this may affect site functionality.

11. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of third parties.

12. Client Data Responsibility

Where you provide us with Personal Information of your customers or staff, you warrant that you have authority to do so and remain responsible for your own Privacy Act compliance.

13. Complaints

If you believe we have breached your privacy rights, you may contact:

Privacy Officer
Email: info@performancemarketer.com.au

We will investigate and respond promptly. If unresolved, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

14. Amendments

We may amend this Privacy Policy at any time. The latest version will be published on our website.