Burning $500 a day on Google Ads with barely any return. 30 days later, 7x ROI and consistent cash flow.
Snapshot of Results
Cash Flow: From barely breaking even to consistent growth
Monthly Revenue: $80K from $13K ad spend
ROI: 7x return in 30 days
Conversion Rate: 5% → 30%+ on landing page
“Since working with him, I’ve noticed better leads coming through and more consistent enquiries. He’s reliable, easy to talk to, and genuinely wants to see my business grow.” — Ashleigh, SEQ Block Drains
About SEQ Block Drains
SEQ Block Drains handles blocked drains and emergency plumbing across Brisbane. Fast response. Experienced crew. The kind of service people need at 2am when their bathroom floods.
Good business. Solid reputation. But the marketing was bleeding them dry.
The Problem
$500 every single day on Google Ads through another agency. Barely breaking even on most jobs.
Another $2,000 monthly on SEO with a big name agency. The traffic reports looked impressive. Graphs going up. Lots of numbers. But none of it translated to actual booked jobs.
The owner didn’t need promising graphs. He needed revenue. Money to cover payroll, equipment, and keep the lights on.
The previous agency had campaigns running around the clock with no thought about when customers actually call. Competing against massive companies during the most expensive hours. Budget disappearing on clicks that went nowhere.
Two agencies. Thousands in monthly spend. And the business was barely staying afloat.
What We Did
We stripped everything back and rebuilt it around one question: what actually makes this business money?
Built a landing page that converts. Not a generic template. A page designed specifically for emergency plumbing customers who need someone now. Clear messaging. One action. No distractions. That page now converts at over 30%. The previous setup across all their ads? 5%.
Rebuilt the Google Ads from scratch. Focused only on the work they actually wanted. Proper structure. Proper tracking. Campaigns built around how their customers behave, not how agencies like to report.
Fixed the tracking. You can’t improve what you can’t measure. We set up proper conversion tracking so every dollar could be tied back to real results. No more guessing.
Taught him how it all works. This wasn’t a black box engagement. Ashley now understands his campaigns, knows how to read the data, and can make informed decisions about his business.
The Results
30 days. 7x return.
From $13,000 in monthly ad spend to $80,000 in revenue. Real jobs. Emergency callouts that turned into paying customers on the spot.
The conversion rate tells the real story. That jump from 5% to over 30% means six times more of his ad budget is turning into actual phone calls. Same traffic, completely different outcome.
The business now has consistent cash flow, budget to grow properly, and full control over their marketing. No more hoping the agency knows what they’re doing. No more watching money disappear with nothing to show.
In Her Words
“I’ve been working with Hatim to manage and improve my Google Ads, and I’m really happy with how things are going. He set up my campaigns properly, organised everything clearly, and is always checking in to make sure they’re performing well.
What I really value is that he’s not just running the ads but he’s actually teaching me along the way. He explains what each change means, how to read the data, and how to improve results over time. I’ve learned so much already about Google Ads and how it all works, which has been a big help for my business.
Since working with him, I’ve noticed better leads coming through and more consistent enquiries. He’s reliable, easy to talk to, and genuinely wants to see my business grow.”
— Ashleigh, SEQ Blocked Drains
Why This Worked
We focused on what mattered. Not vanity metrics. Not impressive looking reports. Revenue. Cash flow. Jobs that pay.
We fixed the foundation first. A landing page that doesn’t convert is just an expensive way to waste ad spend. We built something that actually works before spending a dollar on traffic.
We stopped competing stupidly. Smart campaign structure means getting in front of customers when it makes sense, not burning budget fighting battles you can’t win.
We made it understandable. Ashley isn’t dependent on an agency anymore. He knows his numbers, understands his campaigns, and can make real decisions about his business.
If This Sounds Familiar
Agencies love dashboards. Reports. Metrics that look good in presentations. What they don’t love is being accountable for actual revenue.
If you’re spending money on ads that aren’t delivering, or you’re stuck with an agency that talks a good game but can’t show you real results, let’s have a conversation.
I work directly with every client. No account managers. No juniors. Just honest work that makes a real difference.
