Resources

Want to learn more about SEO, paid ads (search or social) or just how to fix that annoying tracking on your website and ad accounts?

You’re in the right place.

Why Reddit Is Eating Your Organic Traffic (And Google’s Helping)

Your carefully crafted, expert-written content is getting destroyed in search rankings by some random

Master Lead Generation: SKAGs vs STAGs & Meta Targeting for 2025

When it comes to lead generation, the right ad setup can make all the

Optimising ads outside your campaign manager in 2025

Running ads in 2025 isn’t just about tweaking bids or adjusting keywords—it’s about thinking

Is It Time to Remove Recommended Word Count from SEO Briefs?

As a writer, I’ve always been passionate about telling stories. It’s what I’ve done

Optimising E-commerce Category Pages for Maximum Impact

If you’ve spent any time in digital marketing, you know the classic clash between

2025 SEO Writing Guide: Mastering Search & User Intent with Personality

In 2025, keywords are still the backbone of SEO, but how you use them

The Ultimate Guide to eCommerce SEO: Mastering Product and Category Pages

For eCommerce businesses, product and category pages aren’t just a way to showcase inventory—they

Instagram, TikTok, or Pinterest: Which Platform Is Best for Your Business?

With billions of active users across social media platforms, the digital landscape offers businesses

Google Ranking Factors 2025 – Not The Generic Stuff

Google just came out with its list of 200 top-ranking factors, but you’re here

Why Your Google Search Console Data Never Seems to Add Up

If you’re knee-deep in SEO (like me!), you’ll know Google Search Console (GSC) is

How Meta Ads Machine Learning Actually Works in 2025 (and How to Win with It)

Let’s get one thing straight before we dive in: if you’re running Meta Ads

Informational SEO: Why Website Clicks Are Falling and How to Adapt

Pull up any results page for a “how” or “why” query, and you will

We’re Trusted by Brands of All Sizes

“If you’re looking for someone who truly knows how to leverage Google Ads and create stunning website designs, look no further than Performance Marketer.”

Ayman Mahfouz

Owner and Founder

“Our Ads Manager was just sitting with our last agency doing nothing. THANK YOU Hatim. Getting rid of the Agency in the coming week.”

Deb Weber

Founder @Petcloud

“The fraser’s team are where they are because of the foundations and strategy that Hatim has led. He truly aligned with the business, understanding our seasonality, products and operations and coming up with a marketing strategy that worked for everyone. His understanding of growth opportunities beyond just digital marketing has helped grown the business beyond what we could imagine.”

Arshad Zacky

Chief Marketing Officer

“We’ve been working with Hatim for over 2 years now. Back from when Success Tutoring was just one centre to now becoming one of Australia’s fastest growing frachises! His expertise across all areas of marketing are beyond compare. If you’re looking to really grow your business, there’s no one more reliable than Hatim.”

Michael Black

Owner and Founder

“In all my years working with other digital marketing agencies, Hatim stands out for his exceptional Website/SEO knowledge. He is transparent and generous with his recommendations, and always responds on time. In the first month alone, we saw a 92% INCREASE in our traffic from Google searches! Highly, highly recommend!”

Ryan Lee

Marketing Manager

Get Undivided Attention For Your Business

We’ve had clients ask us to pause campaigns because they couldn’t keep up with demand. Let’s make that your problem.

Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results.

James McNee.