Resources

Want to learn more about SEO, paid ads (search or social) or just how to fix that annoying tracking on your website and ad accounts?

You’re in the right place.

Allied Health Marketing: Google Ads and SEO That Actually Work

Your Google Ads are running. Find out if they're actually booking patients.

Performance Max Campaigns: What Google Won’t Tell You

Performance Max looks great on a dashboard. Find out what it's actually doing.

How Much Is a Digital Marketing Agency Retainer in Australia?

Stop comparing agency prices. Find out what your retainer should actually deliver.

How to Choose a Digital Marketing Agency in Australia

Thousands of agencies look identical. Here's how to tell the difference.

What Integrated Marketing Actually Means

Holistic marketing. Integrated strategy. Data-driven approach. Your agency throws these around like they’re revolutionary

Why Your SEO Won’t Work for AI Search (And What Will)

ChatGPT already has more users than Bing. Perplexity is growing 40% month-on-month. And Google’s

How Google and Meta Are Double-Dipping on Your Ad Spend

Everyone’s celebrating their 5x ROAS. Meanwhile, their business isn’t growing. Welcome to the biggest

Why Reddit Is Eating Your Organic Traffic (And Google’s Helping)

Your carefully crafted, expert-written content is getting destroyed in search rankings by some random

Master Lead Generation: SKAGs vs STAGs & Meta Targeting for 2025

When it comes to lead generation, the right ad setup can make all the

Optimising ads outside your campaign manager in 2025

Running ads in 2025 isn’t just about tweaking bids or adjusting keywords—it’s about thinking

Is It Time to Remove Recommended Word Count from SEO Briefs?

As a writer, I’ve always been passionate about telling stories. It’s what I’ve done

Optimising E-commerce Category Pages for Maximum Impact

If you’ve spent any time in digital marketing, you know the classic clash between

We’re Trusted by Brands of All Sizes

“If you’re looking for someone who truly knows how to leverage Google Ads and create stunning website designs, look no further than Performance Marketer.”

Ayman Mahfouz

Owner and Founder

“Our Ads Manager was just sitting with our last agency doing nothing. THANK YOU Hatim. Getting rid of the Agency in the coming week.”

Deb Weber

Founder @Petcloud

“The fraser’s team are where they are because of the foundations and strategy that Hatim has led. He truly aligned with the business, understanding our seasonality, products and operations and coming up with a marketing strategy that worked for everyone. His understanding of growth opportunities beyond just digital marketing has helped grown the business beyond what we could imagine.”

Arshad Zacky

Chief Marketing Officer

“We’ve been working with Hatim for over 2 years now. Back from when Success Tutoring was just one centre to now becoming one of Australia’s fastest growing frachises! His expertise across all areas of marketing are beyond compare. If you’re looking to really grow your business, there’s no one more reliable than Hatim.”

Michael Black

Owner and Founder

“In all my years working with other digital marketing agencies, Hatim stands out for his exceptional Website/SEO knowledge. He is transparent and generous with his recommendations, and always responds on time. In the first month alone, we saw a 92% INCREASE in our traffic from Google searches! Highly, highly recommend!”

Ryan Lee

Marketing Manager

Get Undivided Attention For Your Business

We’ve had clients ask us to pause campaigns because they couldn’t keep up with demand. Let’s make that your problem.

Unlike the big agencies that just take your money and do sloppy work, he actually cares and puts in the time to get results.

James McNee.