Their agency had been managing the account for 8 months. Never mentioned the tracking was broken. We found it in half an hour.
Snapshot of Results
- Website Purchases: 17 → 66 (+288%)
- Conversion Rate: 0.7% → 1.33% (nearly doubled)
- PMax Performance: +920% conversion value
- Total Revenue: $102,406 (+129%)
The Problem That Nobody Saw Coming
Our client’s business was bleeding money. Every week. Hundreds of dollars just… vanishing.
Her Google Ads were running. Traffic looked decent. But something felt wrong.
The numbers didn’t add up. Sales were happening, but the attribution was all over the place. Her current agency kept sending monthly reports with fancy charts and “optimisation insights.”
But nobody was asking the hard questions.
“Hatim briefly audited our Google Ads account and quickly identified critical tracking issues that our current agency did not detect or act on, costing us hundreds of dollars every week. Our Ads Manager was just sitting on his hands doing nothing. Getting rid of the Agency in the coming week. So grateful for your help.”- Deb Webber, Founder of Petcloud.
The Problem
Pet Cloud’s business was bleeding money. Every week. Hundreds of dollars just vanishing.
The Google Ads were running. Traffic looked decent. But something felt wrong.
Their agency kept sending monthly reports. Fancy charts. “Optimisation insights.” Professional looking dashboards.
But the numbers didn’t add up. Sales were happening, but the attribution was all over the place. Nobody was asking the hard questions. Nobody was actually looking.
Eight months of management. Eight months of broken tracking. Eight months of weekly losses.
They never mentioned it in their reports.
What We Found
We don’t believe in three-month discovery phases. Or charging thousands just to tell you what’s broken.
Our initial audit took 30 minutes.
We looked at the Google Ads setup. Checked the conversion tracking. Followed the data flow from click to purchase.
And there it was.
Conversion tracking was broken. Sales were happening, but Google couldn’t see them. The algorithm was optimising blind. Like trying to drive with your eyes closed.
Attribution windows were wrong. Customers weren’t converting immediately, but the tracking stopped looking after 24 hours. Missing the real buyer journey completely.
Platforms weren’t talking to each other. Google Ads thought it was failing. Meta couldn’t see the full picture. Nobody had the real story.
Basic stuff. Done wrong for months. Sitting there in plain sight while an agency collected their monthly retainer.
What Changed
We fixed the tracking. Properly this time.
Set up measurement that actually captured sales. Aligned attribution windows with how customers actually buy. Made sure every platform could see what was really happening.
Then we let the algorithms do what they’re designed to do. With clean data, Google’s machine learning could finally find real buyers instead of optimising toward nothing.
The Results
Sometimes simple fixes create extraordinary outcomes.
Website purchases jumped from 17 to 66. That’s 288% growth. Not from spending more money. Just from letting the algorithms see what was actually working.
Conversion rate nearly doubled. 0.7% to 1.33%. Same traffic. Better targeting. Because now Google knew who to show the ads to.
Performance Max exploded. +920% conversion value. +520% more conversions. The algorithm finally had the data it needed.
Total revenue hit $102,406. Up 129% from the previous period.
But the real win? They stopped losing money every week to invisible leaks in their funnel.
Why This Keeps Happening
Most agencies focus on the shiny stuff. New creative. Fresh targeting. Advanced bidding strategies.
But if your tracking is broken, you’re building on quicksand.
We see this constantly. Businesses wondering why their campaigns show great metrics but terrible sales. Why the reports look good but the bank account doesn’t match.
The problem usually isn’t the strategy. It’s the foundation.
And most agencies never check. They inherit setups. Trust that everything works. Set it once and forget it while collecting monthly fees.
Pet Cloud’s agency had 8 months to catch this. Eight months of reports. Eight months of “optimisation.” They never looked.
We found it in 30 minutes.
If Something Feels Off With Your Campaigns
You’re probably not imagining it.
Maybe your agency sends beautiful reports but the results don’t match. Maybe you’re spending money but can’t see where it’s going. Maybe something just doesn’t add up.
Broken tracking hides in complex setups. Buried in technical configurations that most agencies set once and never verify.
The fix isn’t always complicated. But it requires someone who actually looks.
Let’s find out what’s really happening. No three-month commitments. No discovery phase fees. Just straight answers about what’s working and what needs fixing.
