We rebuilt Kazan Dining’s website after three agencies left them with spammy backlinks and a template site. The results: 82.52% increase in organic users, 93.43% more engaged sessions, and 22% booking growth month-over-month. Keywords jumped from 380 to 736. First-page rankings hit 92.
The Problem
Kazan Dining had been burned. Three times.
Each agency promised results. They delivered spam. The backlinks were toxic. The website was a template you’d see on fifty other restaurant sites. Load times were terrible. Mobile experience is worse.
Their traffic was dropping. Bookings weren’t coming through the website. They were paying for SEO that actively damaged their rankings.
When we ran the audit, the damage was clear:
Search Console told the story:
- 4.36K clicks over three months
- 63.5K impressions
- Average position: 28.5
- Only 380 keywords are ranking
- CTR stuck at 6.9%
Google Analytics showed the same pattern:
- 12,187 organic sessions (Jan-Apr 2023)
- 8,781 engaged sessions
- 72.05% engagement rate
The numbers weren’t catastrophic. They were mediocre. And mediocre doesn’t fill tables.
The website had deeper issues:
- Internal links went nowhere
- Pages loaded slowly
- Content was thin
- No clear path to booking
Their Google Business Profile was incomplete. The hours were wrong. Photos were outdated. The description read like it was written by someone who’d never eaten Turkish food.
Previous agencies had applied the same tactics to every client. Restaurant or roofing company, didn’t matter. Same spammy link packages. Same template sites. Same disappointing results.
What We Did
We started from zero. Complete rebuild.
The website came first. Custom design built around one goal: get people to book. Fast load times across devices. Clear navigation. Real photography of their food. Detailed menu descriptions that made you hungry.
We fixed the technical foundation. Corrected every broken internal link. Implemented restaurant schema. Optimised images without sacrificing quality. The site went from sluggish to sharp.
Google Business Profile got a complete overhaul. Accurate information. High-quality photos. Regular posts about specials. Strategic keywords in the description that matched what people actually searched for.
Content strategy focused on search intent. People looking for Turkish restaurants in Melbourne had questions. Where to park. What dishes to try. Whether they took bookings, we answered all of it.
No keyword stuffing. No thin content. Just comprehensive information that helped potential diners make a decision.
The work took four months. No shortcuts. No spam. Just proper SEO.
The Results
The data doesn’t lie.
Search Console (3-month comparison, year-over-year):
- Clicks: 4.36K → 7.31K (67.8% increase)
- Impressions: 63.5K → 131K (106.5% increase)
- Average position: 28.5 → 20.9
- CTR improved despite higher impressions
Google Analytics (Jan-Apr comparison):
- Organic sessions: 12,187 → 22,244 (82.52% increase)
- Engaged sessions: 8,781 → 16,985 (93.43% increase)
- Engagement rate: 72.05% → 76.36%
Keyword Performance:
- Total keywords: 380 → 736
- First-page rankings: 92
- Strong positions for high-intent terms
Business Impact:
- 22% month-over-month booking growth
- Increased direct traffic from brand searches
- Higher conversion rate from organic visitors
The engaged sessions metric matters most. Traffic is meaningless if people bounce. A 93% increase in engaged sessions means we attracted the right visitors. People who were actually looking for what Kazan Dining offered.
Why It Worked
Generic SEO fails because it ignores context.
A Turkish restaurant in Melbourne faces different competition than a café in Sydney. The keywords are different. The search intent is different. The local SEO strategy needs to reflect that.
Previous agencies treated Kazan Dining like every other client. Same checklist. Same tactics. Same template. That approach might work for some businesses. It doesn’t work for restaurants competing in a crowded market.
We researched their competitors. Found gaps in how other Turkish restaurants marketed themselves online. Built a strategy around Kazan Dining’s unique strengths.
The website quality mattered. Google’s algorithm prioritises user experience. A slow, template site with thin content won’t rank well. Doesn’t matter how many backlinks you buy.
Local SEO was critical. Most restaurant searches happen on mobile. People are looking for somewhere to eat tonight. Your Google Business Profile often appears before your website. If it’s incomplete or inaccurate, you lose customers to competitors who optimised theirs.
The content addressed real search queries. Not keywords we thought mattered. Actual questions people typed into Google. When your content answers those questions better than competitors, you rank higher.
Engagement improved because we attracted qualified traffic. People are searching for Turkish restaurants in Melbourne. Not random visitors who’d never book a table.
What Restaurant Owners Should Know
Website quality impacts everything. Slow sites lose customers before they even see your menu. Template designs make you forgettable. Invest in a proper site or accept mediocre results.
Google Business Profile optimisation isn’t optional. It’s often the first thing potential customers see. Complete profile. Accurate hours. Good photos. Regular updates. Basic stuff that most restaurants ignore.
Spammy backlinks cause long-term damage. They might boost rankings temporarily. Then Google catches them. Your site drops. Recovery takes months. Not worth the risk.
Sustainable SEO takes time. Four months to see significant results. But those results compound. Kazan Dining’s foundation is strong now. Every new piece of content builds on that base.
Quality beats quantity. More traffic means nothing if those visitors don’t convert. Focus on attracting the right people. Local searchers with high purchase intent.
The Bigger Picture
Kazan Dining’s growth continues. We’re expanding keyword coverage. Creating seasonal content around Turkish holidays. Optimising for AI overviews and voice search.
The initial work created momentum. Now each optimisation has a bigger impact. That’s how proper SEO works. Compounding returns over time.
Restaurants need more than good food. They need a digital presence that reflects their quality. Makes it easy for hungry people to find them. Converts searches into bookings.
Most restaurant SEO fails because agencies apply generic tactics. They lack an understanding of the local market. Don’t research the competition. Don’t build strategies around what actually drives bookings.
Kazan Dining’s results prove what’s possible when you do it right. Custom strategy. Technical excellence. Content that serves search intent. No shortcuts.
If your current SEO isn’t delivering measurable booking growth, you’re working with the wrong approach. We develop strategies tailored to your market and goals, not cookie-cutter solutions that fail the moment Google updates their algorithm. Talk to us about building an SEO foundation that actually fills your restaurant.
